Month: April 2026
The Importance of PR in the Age of AI
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In this new age of AI, earned media, especially PR, has never been more vital. Download my recent presentation on the Brave New World of Public Relations – The Importance of Earned Media in the AI Era. Find it here.
How Strategic PR Delivered $26.4M in Earned Media for a New Hampshire Hospitality Portfolio
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Introduction In 2025, the Hoyt Family Businesses — Purity Spring Resort, King Pine Ski Area, Danforth Bay Camping & RV Resort, and Tohkomeupog Summer Camp — earned 94 media placements, reached an audience of 2.85 billion, and generated $26.4 million in ad value equivalency, according to their year-end Muck Rack coverage report. The portfolio is […]