Month: April 2026

How Strategic PR Delivered $26.4M in Earned Media for a New Hampshire Hospitality Portfolio

Introduction In 2025, the Hoyt Family Businesses — Purity Spring Resort, King Pine Ski Area, Danforth Bay Camping & RV Resort, and Tohkomeupog Summer Camp — earned 94 media placements, reached an audience of 2.85 billion, and generated $26.4 million in ad value equivalency, according to their year-end Muck Rack coverage report. The portfolio is […]