Top 10 Ideas for Marketers for the Last Week of the Year

December 24, 2025

Merry Christmas fellow marketers! It’s the year-end. Everything you’ve put off in 2025, it’s time to put on your to-do list for the week between Christmas and New Year’s. This is the week that nothing gets done at (most) businesses, meetings are a no-go and decisions get punted to the first week in January. May I suggest a wish list for marketers to make use of this downtime and start the New Year ready to go!

  1. Audit your own website – It’s the parable of the cobbler’s child having no shoes. Every marketer’s website ranks low on the things to do. Take this week to update client testimonials, revise your case studies, and ensure that the services you offer are well-represented. AI is now the buzzword in marketing – be sure your own site is well optimized for how you are using it to benefit your clients.
  2. Clean up your Google Tag Manager and Google Ads Conversions – When was the last time you took a good hard look at the conversions you are measuring in your Google Ads accounts and in Google Tag Manager? Are they all firing? Are they still relevant? Check out every single one, and troubleshoot those that aren’t working and delete any that are obsolete. It will make it soooo much easier to understand what’s going on in your campaigns.
  3. Delete Yourself from Obsolete Social Media Accounts – Even with modest client turnover, chances are you still have admin or manager access to former clients’ Meta accounts. It’s a good time of year to reach out to former clients, wish them a Happy New Year, remind them you are always open to reengaging in the future and BTW it’s a best practice to remove old contacts from your account. If you’re tired of getting an alert everytime a former client’s account gets a post, this one action will be worth it!
  4. Clean Out the Bounces – In Constant Contact, go to your last email send, click on “bounces,” select “recommended for deletion,” and take out the garbage. This will give you a more accurate understanding of engagement of your email campaigns.
  5. Update your Media Contacts – Media outlets have super high turn over, especially this year. With many mergers and acquisitions, many domains have changed too rendering some email addresses obsolete. Before your next PR email send (and the resultant influx of bounce messages), go in and delete everyone you know has bounced. Research new addresses for important outlets. Search for new contacts at important media outlets and add them to your lists. I recently did this and immediately got a pick up on a natonal media outlet. Plus my inbox isn’t full of bounce messages. Win/Win!
  6. Follow Up On Old Prospects – How many potential clients or projects stall out or get deferred until the start of the new year? I have a folder for all prospects and I am going through them and reaching out to any that said “next year.” Guess what, it is next year now. Or go crazy and make a phone call or stop by in person just to say Happy Holidays. It’s nice to interact with potential clients without a real “ask.”
  7. Learn Something New – With the work pace a little slower around the holidays, it’s a great time to give the gift of professional development to yourself. Who doesn’t need to learn more about AI and how it applies to your job. Or take the time to try out a new skill where you might usually say, “maybe next time.” Yesterday I learned how to take a photo, upload it to Chat GPT, turn it into a video and superimpose snow falling over it. I know this isn’t rocket science but for me it was fun and a real confidence builder that I can keep my skills current.
  8. Do Some Pro Bono Work – Maybe you’ve been asked to help out a local non-profit or a friend asked for help for their small business. This is the week to make good on your promise to help out. I rewrote website copy for a friend’s site months ago but didn’t finish updating her site. I think I’ll get to that this week! Plus it’s a nice holiday gift for a friend that doesn’t cost anything.
  9. Map Out Your Business Goals for 2026 – It’s easy to get caught in the flow of things and just keep on keepin’ on with your business. But if you really want to effect change for yourself, you have to define it and then come up with a plan for making it happen. My goal for 2026-27 is to secure governmental contracts and to expand my client base to more New England states. I have a meeting scheduled with an SBA specialist in early January to learn more about government contracting, and I just committed to speaking at a Vermont Tourism Summit in 2026. What do you want to see happen for 2026? Get cracking now!
  10. Take Time Off – Ok, I realize this list is a little over the top but what can I say, I’m an overachiever. Try to take some time off during this week when so little is happening business-wise. Call an old friend, take an afternoon off to go skiing or get started on that Swedish Death Cleaning project you’ve been meaning to do.

Thanks to all my clients for their support in 2025 and best of luck to all my fellow marketers in the New Year!